- Did you know that EMR’s first plans of deciding where to expand, was originally inspired from the southwest airline napkin?
- Did you also know, the EMR logo seen today, known as directional arrows, were also inspired by the symbolic napkin?
“It’s not about the ideas. It’s about what you do with the them.”
The story goes back to the early 90’s when EMR dared to dream big and set out on a voyage to venture outside their local areas. They set sail into territory uncharted by the small elevator business and dominated by the OEM market. Vice President Larry Evans and his right hand man Frank Boyer were traveling on Southwest Airlines along with company President, Hope Evans. They were doing what every business man and woman does, dreaming of the future and mapping it out. They ordered their drinks and it was served on what was then, the original southwest cocktail napkin like you see above. The humble napkin served as a symbol for the most profitable airlines in history and served as the symbolic catapult for the largest independent elevator company in Texas today – EMR Elevator, Inc.
What they drank is not important, but what is known, is that at some point Larry Evans picked up a napkin and said, “this is where we need to expand our territory”. He then traced the dots on that cocktail napkin that represented Dallas, Houston, and San Antonio and wrote in EMR. “Boyer said this is where we start”.
And so their voyage begins. Over the next twenty plus years, the Texas owned company has grown throughout the Texas Triangle’s metropolitan areas and many surrounding cities. Through perseverance, hard work and faith in God, EMR is proud to be a part of the “Economic Engine of the Southwest”
“Texas Triangle is the great economic engine that serves Texas and much of the southwestern United States. Outlined by Dallas-Fort Worth (DFW), Houston and San Antonio, with Austin just inside the Dallas-San Antonio line. These four metro areas are the economic heart of Texas, holding 68 percent of its jobs and earning 73 percent of its income.”
Quotes for the soul:
“Every champion was once a contender that refused to give up.”
“Help others achieve their dreams and you will achieve yours.”